Ramus Sales Led Market Entry


	Entering a new market can be a daunting and expensive challenge. Ramus offers a range of services that covers all phases of a market entry. Whether you are thinking about coming to the UK, are about to come, or are already here, Ramus can help you.

The Ramus Approach to Market Entry

Ramus has developed its own proven approach to UK market entry called BranchOut. This process defines distinct phases designed to ensure that all activities are correctly focused on achieving success. The key phases are :

0. Market Assessment and Testing
1. Market Education
2. Market Penetration
3. Market Consolidation
4. Handover

BranchOut is a modularised solution to enable Ramus to provide effective help to suit its clients’ specific market entry needs.

Programmes include :

Market studies and testing
BranchOut market entry programme
Product positioning & marketing
Specific sales projects
Cultural orientation training
Executive networking


		Before you arrive : Market Assessment and Testing Before entering a new market, a proper market assessment will save you time and money as well as ensuring that your expectations are realistic. Ramus will deliver market studies which will provide you with an in-depth report covering: an initial review defining the scope of the potential in the UK marketplace the likelihood of success based upon initial research and feedback from key industry professionals the assessment of the expansion plan clear recommendation on best route to market identification of next steps and actions Ramus market reports are delivered by industry practitioners rather than market researchers; this means that the reports are based on real world experience in your market.

	Starting your UK Activity : The BranchOut Programme The good name and professionalism associated with your company have been hard earned over time. It is of paramount importance that your UK representative understands this and brings these same qualities to the new operation. The type of person you need to start your new UK operation must be experienced and resourceful. The task of building your brand in the UK, creating opportunities, generating revenue and market momentum requires a multi-skilled professional who is both hard to find and expensive.


	Back to top

The Ramus management team and its associates have the breadth of skill and experience needed to make your UK venture a success. A Ramus team member will take responsibility for being your Country Manager and will have the advantage of being supported by other experienced professionals. This ensures that you have a thoroughly capable and experienced professional representing you, whilst having the comfort of knowing there is support in depth to cover all eventualities. Ramus gives your company strength in depth for a fast start in the UK.

BranchOut is a modular programme which enables you to select the service most applicable to your needs. The step by step approach which BranchOut provides means less risk and less committed cost. Ramus ensures that many non-critical activities usually associated with starting a new operation are avoided; reducing cost or deferring cost to a later stage.

Click here for a full description of the BranchOut phases.


	Back to top\|

Will your product work in the UK market ?
Product Marketing and Positioning

Having a good product which sell in your home market does not guarantee UK sales success - you need to ensure that your product and product messages are tailored to UK market needs. Ramus has in-depth experience of product marketing and positioning. Our marketing and product marketing experience coupled with our field sales expertise enables us to deliver practical help in positioning your product for sales success. Whether you are entering a new market or reviewing where you currently stand, Ramus can help


	Back to top\|

Increasing Capacity - Specific Sales Projects :
Expert Sales Resource on Demand

There will be times when you wish to undertake a specific sales project to test a new market or to augment existing sales resource. Ramus can plan and execute sales projects for you. The service can include :

Lead generation
Follow up sales calls
Contract negotiation
Closing business

Sales projects can be set up quickly and with the minimum of fuss which means that you can bring a product offer to market quickly and efficiently.


	Back to top

Settling In - Cultural Orientation Training :
Making your onshore staff more effective

Placing staff from your company in the UK can present them with many challenges :

New business practices to understand
Awareness of legal responsibilities
Understanding UK working practices and customs
Learning about social customs

Ramus can provide your staff with a tailored one day workshop to ensure that they are ready to be effective in business and relaxed when off duty.


	Back to top

Opening the right doors to help you succeed :
Executive Networking

Success in developing business relies on gaining access to the right people at the right time. Ramus and its associates have developed an extensive network in the course of their projects. This network can be put at your disposal via tailored executive networking programmes which will open doors for your sales force. Each programme is tailored to the needs of your business and if Ramus feels it cannot fulfil your needs, it will not take on the project. Meeting the right people can mean the difference between success and failure of your UK operation.


	Back to top


	[Home] [Sales Led Entry] [BranchOut Model] [Funded Entry] [Acquisition Led] [Ramus Clients] [Ramus Partners] [About Ramus] [Contact Us]